"Neither do men light a candle, and put it under a bushel, but on a candlestick; and it giveth light unto all that are in the house" (Matthew 5:15)
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.
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From the above definition, one can conclude that what you don't market won't sell. You may not be able to make a great impact in your career or business if you don't know how to market yourself effectively. People who are very successful in their careers and the products that are getting recognition in the marketplace have mastered the art of effective marketing. It is through effectual marketing that you would be able to prove your claim. The Word of wisdom from Jesus 'Neither do men light a candle, and put it under a bushel, but on a candlestick; and it giveth light unto all that are in the house. That brings us to the strategies you need to embark on, for effective marketing.
3 Basic Strategy For Effective Marketing.
1) Packaging: Packaging is so vital because it will determine whether you gain acceptance or not. An African proverb says ' The eyes will first eat before the mouth'. This is what successful companies today have mastered. They know that it is a good packaging that will attract the buyer to have a taste of their product. No matter how good the content of your product may be, you must realize that it is good packaging that will attract the buyer to have a taste of the content. Good packaging will also provide value for the product. The popular saying is, 'That you are addressed the way you dress. A product that has good packaging will be perceived to have a higher quality than the one that doesn't have even if they are the same products.
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2) Leverage On The Internet: With the internet, you can get global recognition faster. Get your business on social media platforms and Search Engines. You are missing a lot if your career and business profile don't have an online presence. Take a look at these statistics: As of January 2021, there were 4.66 billion active internet users worldwide 59.5% of the global population. Of this total, 92.6 percent (4.32 billion) accessed the internet via mobile devices. As of the second quarter of 2021, Twitter had 206 million monetizable daily active users worldwide. Facebook had 2.912 billion monthly active users in January 2022, placing it 1st of the world's most active social media platforms. You see the opportunity of leveraging on these platforms.
3) Aim At Repeating Sales Always: This has to do with the quality of your product and services. The quality of service you render to a customer will determine whether he will come back or not. Make quality investments to ensure that you are retaining the customers that are coming your way. You will not be doing yourself well if you are the type that always lookout for new customers rather than putting more energy into retaining the ones you have already.
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If a customer patronizes you for the first time, send an SMS or email of thank you and ask for his opinion on how you can improve your services. By so doing you are letting him know that you value him and guess what everybody likes to be in a place he is valued. What marketing does is to bring customers to your business, then is your responsibility to ensure you make them keep coming back. When you focus on this strategy very soon those customers will be the ones advertising your business by recommending your product or service whenever they encounter someone that needs that same product. The most effective form of marketing is mouth-to-mouth marketing. Mouth-to-mouth marketing is the idea behind network marketing business. When your product has secured a good name get ready for growth. An average person of 25 years knows about 100 - 200 persons, so imagine if you render a poor service to an individual, and he is offended, you have lost him and other potential customers that might have come through him. So it's time to be serious and get to work with these three strategies and I do not doubt that you will see changes.
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