GOOGLE LIFT: Discover How Google Can Help Grow Your Business And Make Stands Out Among Its Competitors.
Table of Contents
1) Why There Is A Need To Put Your Business On Google Search Engine and Google Maps.
2) What Replaced Google My Business
3) Steps To Register Your Business On Google Search and Google Maps.
4) How To Optimize Your Business Profile Page To Rank High On Google Search.
5) Bag Your Business With Google Badge Of Trust. (Have Your Business Certified By Google).
6) What is Google Local Service Ad And How To Be Eligible
WHY THERE IS A NEED TO PUT YOUR BUSINESS ON GOOGLE SEARCH AND GOOGLE MAPS
Whether you have a physical shop or company, you work from home or your business is 100% online, entering your business profile on Google for customers to find your type of business anytime it's been searched on Google is something that you will not want to miss. You can increase sales if you put your business profile for Google local search and your location on Google Maps.
Have a close look at this analysis: Google's search market share is more than 90%. Considering that there are almost 4.39 billion internet users, the number of Google users worldwide is nearly four billion. There are 246 million unique Google users in the US.
Setting up your business profile and listing on Google is the simplest and most effective way of setting your business up to be found online. More and more queries are becoming geographically specific and Google algorithms have been developed to consider user intent. You've probably done a Google search at some point such as, 'places to eat near me, if so then you'll notice that Google returns a list of three locations where you can eat at your current location. The three businesses that have shown as a result of your search query have a business profile on Google and are one step closer to attracting you as a customer.
If these places to eat did not have their profiles on Google they would not have shown. Think about this in the context of your business, whatever product or service you may be selling. This singular act of putting your business profile on Google can benefit your business and you will be missing out if neglected.
As Google makes regular changes to its algorithms, if you want to get found in local searches you need to have a Google Business profile listing and be optimizing it on regular basis.
WHAT HAS REPLACED GOOGLE MY BUSINESS
Google My Business” is now “Google Business Profile.” The dedicated My Business Android and iOS app will be replaced in 2022 in favor of Google recommending “businesses manage their profiles directly on Search or Maps." Learn more
Google Business Profile is an online platform created by Google to help business owners manage how their business appears in search engine results as well as Google Maps listings. You can display important information about your business including the opening/closing times, contact details, or a link to your website. More recently, Google has also released a new feature allowing you to post a link to articles or up-and-coming events.
The listing is free but it should be regarded as a necessity by all businesses. Having your business profile on Google is good, but having your business rank high on Google search is more important, which we are going into it later.
STEPS TO REGISTER YOUR BUSINESS ON GOOGLE SEARCH AND GOOGLE MAPS
When you add a business to Google it can help bring in new customers and various streams of revenue. You can customize your Google business page with hours, photos, services, and more. When you add a location or service area for business, It becomes searchable on Google maps. Adding your business to Google whether it's a restaurant open to the public or a hair salon run from your home, or a boutique in a neighborhood is a very good step to reach customers and make connections that will lead to more sales and ultimately grow your business. It also gives your business a sense of legitimacy and makes it searchable via Google maps.
Here's how to add a business to Google, and customize your business page.
How to add a business to Google may differ depending on which selection you make on each page and what kind of business page you're creating.
Related Topics: How you can market yourself and your product/services
1) Go to Google's 'my business' site and log into your business account for your business Or create an account by visiting the Google ' sign in ' page and selecting create account ".
2) From the ' my business' home page click ' manage now ' and on the next screen, enter your business name into the search bar. In the 'drop-down' under the search bar, select 'create a business ' with this name.
3) On the next page, enter your name and business category (such as restaurant, retail, barbershop furniture, hair salon, point of sale, ETC). Then, select next. You'll be able to add categories later on.
4) Next you'll need to choose whether you want your business location to appear on Google maps. If you're adding a barbing shop or other business that is open to the public, being on Google maps is incredibly useful.
But If you are just adding a small business run out of your house, keeping the location private might be a good idea.
Select Yes or No and hit Next.
5) If you choose to add a business to Google maps, the next screen will ask you to enter your business address. If you choose to keep your exact location private, then the next screen will ask you to enter your service area(s).
Fill out the relevant information and select next.
6) Enter the phone number and website associated with your business and click next.
A quick tip: If you don't already have a website, you can select get a free website based on your info to have Google automatically create a website for you.
7) On the next page, choose whether or not you want Google business to send you to update and recommendation for your business, and hit next.
8) If you choose not to provide a business address, you will need to enter your making address to verify your business. This address will not be visible to the public. Enter your address and hit next, or choose to verify later.
9) Click the drop-down to select a method to verify your business. Depending on your type of business, only some verification methods may be available to you. For example, you may see a postcard by mail listed as the only available method.
Here are all the ways that you can verify your identity to Google:
By mail: Google will send a physical postcard that includes a verification which you will then use to verify online.
Buy phone: Google will send you a code over email. Again, this is only available for certain businesses.
Bulk verification: If your business has 10 locations, you will have to submit an extra form to have them all verified at once. So do this when you click "get verify", click "chain" afterward, and enter all your info. Google will then take up to a week to process the request.
Instantly: If you have a Google search console account and your business website is verified, through the search console, you can verify your account instantly some business categories aren't allowed to be this.
10) Next, you'll be taken through a series of prompts to set your Google My Business Page. You can add your services and business hours, set messaging permissions, write a business description, upload photos and claim a $100 advertising credit through Google Ads.
11) Once you've entered all the essential information to set up your business, you'll be taken to your Google Business Profile Manager account page where you can add additional information, like a business logo and co-managers.
HOW TO OPTIMISE YOUR BUSINESS PROFILE PAGE TO RANK HIGH ON GOOGLE SEARCH
Google algorithm incorporates several ranking factors for search engine results. Whether you're looking to rank higher by showcasing customer reviews, pop up in relevant searches to prospective customers, or ramp up your digital marketing game, understanding how Google determines local ranking is important.
Here are three main factors that Google takes into account:
1) Relevance: How relevant is your business to the keywords? Does it fit what the customer is looking for? If your business information will appear in local search results.
2) Distance: If customers in the vicinity are looking for a nearby business to fulfill their needs, you can link your business profile to Google Map. This will allow new customers to find you.
3) Prominence: The more social media presence and online presence your business has the higher Google will rank it. If you want your business to rank in a search query, making your brand have an online presence will improve your search engine optimization.
IMPROVING YOUR GOOGLE BUSINESS PROFILE RANKING
If you want the best Business profile page to rank high on Google Search Engine here are seven ways you can optimize it and improve its ranking.
1) Enter complete data and regularly update key information
You need to keep your Google profile up to date to reap the platform's benefits. Ensure that all your information is prominently displayed on the local search results panel for your business and take special care to keep it updated through your Google My dashboard.
This includes your:
1) Business Name
2) Phone Number
3) Address
4) Website(linking to your homepage)
5) Hours of Operation
6) Business Category
2) Ensure your Business address is on Google Maps:
Did you know that US businesses get 26% of links to their views from Maps-based results?
Your Business profile is automatically added to Google Maps. Potential customers may be searching for your business through Google Maps and having it listed (and with the most updated and accurate information) can help them find you easier.
Verify and claim your business listing:
Google usually requests verification during account creation as well as when any critical information updates are added. Verifying your business will automatically make it more authentic among its competitors and help boost its appearance on SERP (Search Engine Results Pages).
As an added step, consider getting your business Google Guaranteed. This is not a free opportunity, but getting that green badge helps gain customers' trust and gives you that extra credibility.
4)Add High-Quality Photo To Your Business Listing:
Business listing that has photos are considered doubly more reputable and can drive 35% more clicks than those that don't. The average Google Business Profile has 11 photos. This can significantly help local businesses or home service businesses appear more legitimate and trustworthy to local searchers.
5) Set Up Question and Answers Section:
You can invite anyone to submit questions about your business listing. Both business owners and the general community can answer these questions.
Tips: Always check-in for new questions, and answer them as soon as you can. This also helps avoid the risk of someone else answering the question with false information. Furthermore, the more actively you answer questions, the stronger the ranking signal you're feeding into the Google algorithm.
6) Regularly Post On Your Business Profile:
The same as social media, you can provide updates to your customer through your Business Profile. This can be anything from a general announcement, seasonal offers or discounts, blog posts, and more.
To make the best of your posts, make sure you:
1) Post consistently, regular engagement is vital.
2) Align your marketing campaigns with your posts for better traction.
3) Include links and calls to action (CTA) to drive more customers to your business.
Posts appear as 'Update' at the bottom of your Business Profile Panel. They can also appear on Maps-based results.
7) Generate Reviews And Respond To Them:
Helpful Topics: 30 Deep Motivational quotes
90% of your customers are out on the internet, reading reviews before engaging with a business. Google is also aware that reviews primarily influence consumer purchases.
There is no better publicity than the positive word of mouth your customers can give you. Your listing can show both positive reviews and negative reviews. It's up to your business to drive as many 5-star ratings as possible.
BAG YOUR BUSINESS WITH A GOOGLE BADGE OF TRUST
The Google Badge Of Trust that Google grants to your business when the verification process is complete.
Google Guaranteed and Google Screened are official Google designations given to home and professional service industries respectively. In the age of digital noise, trust is everything. Trust earned via the badge and is proudly displayed within the LSA layer for all to see and helps set your business apart from untrusted competitors.
Google Screened Vs Google Guaranteed
Google Guaranteed:
All businesses that want to become 'Google guaranteed' have to go through a strict screening process by Google including a background check, license, and insurance check as well as a screening of your reviews and ratings. The Google Guaranteed program covers home services categories. The badge for Guaranteed providers signifies that the business has been verified and Google backs the services the business provides.
Customers who are vetting companies online can look for Google Guaranteed Badge, which offers protection if something goes wrong. Any customer booking this way has the comfort of knowing they can claim the amount of the invoice should they be dissatisfied with the service.
Although the amount that can be claimed has a limit depending on the country. To learn more visit
To understand the verification process and screening for Google Guaranteed visit
Google Screened
Google Screened is for professional service providers. This groundbreaking program is designed for lawyers, financial planners, real estate agents, photographers, event planners, and tax specialists. Recently in September 2021, Google expanded the program to include several new categories within the scope of Health and Wellness, People Care, Pet Care, and Education.
Businesses eligible to become Google screened must first pass Google's screening and qualification process which includes background checks and license checks. If your business meets the qualification, your business will be featured on Google with a Google Screened badge - this lets consumers know that Google thoroughly vetted your business and conveys credibility.
Once your business is Google Screened verified, you will be eligible to run Google Local Service Ads. Google Local Service Ads are positioned at the very top of relevant Google search results, even above the paid ads. Professional Service Providers who are running Google Local Service Ads are only paying for actual qualified leads, not clicks.
Google Screened is one of the most powerful solutions in the paid advertising space for lead generation for the categories which it supports. Responsiveness, Radius, Reviews, and bid are all drivers of performance and factors of ad ranking. Trust is required for earning and maintaining the badge.
To understand better how this process works it is better to hear from Google: Learn more
WHAT IS GOOGLE LOCAL SERVICE AD AND HOW TO BE ELIGIBLE
Google Local Service Ads are pay-per-lead ads that appear at the top of the search results, above organic results and traditional Google Ads. To be included, a business must first pass a screening process that involves background checks, license checks, and insurance.
Once your business is Google screened and Google Guaranteed you will be eligible to run Google Local Service Ads.
To learn more visit
Conclusion
Having reached this point I am convinced that you now know how Google can lift your business. If at this point you have decided you will have your business certified by Google, which is very good but you have to know it comes with the first step of registering your business on Google Business Profile, then follow the suggested ways of optimizing your business profile page. It is optimizing your business profile page that can lead to certification.
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